Method

Brand Libs

What it is

A collaborative approach to building a foundation for brand positioning. Once the method is complete, you will have working versions of a brand belief and purpose. 

When to use it

Brand Libs has many use cases, but we most commonly facilitate this method with startups looking for an origin point of brand positioning and small-to-medium sized businesses at a growth inflection point who are interested in rethinking their GTM strategy.

Download the step-by-step guide for how to facilitate Brand Libs.

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