Consulting

We adapt to your marketing needs, offering fractional leadership or project-based advisory.

Fractional Marketing Leadership

Executive expertise, at a fraction of the cost. We’ll integrate into your team, identify the changes you need and prop up the right resources to get it done.

Fractional marketing leadership engagements typically last 3 - 9 months and the work we do together thoughtfully balances building a longer-term strategy and driving short-term results.

    • Strategy, planning and budgeting

    • Audience definition

    • Brand positioning and identity

    • Digital and experience design

    • Campaign creation

    • Event planning

    • Measurement and analytics

 
 
 

 Featured Case Studies

Building a Marketing Team from the Ground Up

DUOS

DUOS engaged Brave Co. to build out their initial marketing strategy, team, capabilities and go-to market plan across a variety of audiences and channels.

 

Rebrand and New Service Creation

Ovative Group

In a crowded market of like-companies, marketing plays a key role in defining and communicating Ovative’s differentors to prospects.

Consulting
Roberta Antoine Dressen, President & CEO, Medical Alley

“When I started as CEO at Medical Alley, I knew marketing leadership was critical to helping us achieve our vision. Craig and his team proved me right. He served as our fractional marketing lead for more than a year, turned the brand around, took over the sales team and gave us the clarity we needed to establish a longer-term strategy for marketing and sales.”

Brendon Schrader, Founder & CEO, Antenna

“Brave Co. was a critical partner in leading the strategy and execution of Antenna’s brand transformation before we were acquired by 24 Seven. Craig and his team are strategic, collaborative and he’s great in the driver seat of any important initiative. They are fun to work with, adapted well to Antenna’s culture and built trust within the organization.”

Kurt Schmidt, Partner & CEO, Foundry

“At Foundry, we knew marketing was an important piece of our growth trajectory, but we did not have the internal expertise or experience to articulate what that meant. When we partnered with Brave Co., they quickly assessed the situation, created a vision for where we needed to be and helped our team prioritize what we should focus on now, next and in the future.”

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Change demands bravery

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Change demands bravery •

Project-Based Advisory

You’ve identified a prioritized marketing initiative, but don’t have the internal expertise, time or bandwidth needed to deliver against a desired outcome.

Project-based engagements can be as brief as a half-day workshop up to 30/60/90 days and the work we do together is meant to gain clarity, inform action and make ideas happen.

    • Brand strategy

    • Consumer journey mapping

    • Content strategy and plan

    • Measurement dashboard

    • Annual and quarterly planning

    • Marketing capabilities assessment

    • Agency search facilitation

 
 
 

 Featured Case Studies

Enhancing the Carlson School’s Digital Experience

University of Minnesota

Using Brave Co. methods, we co-created a journey map for prospective MBA students and used it to identify opportunities to enhance the digital experience.

 

From EOS® Planning to Relaunching the Brand

Clever

Brave Co. refined Clever’s marketing strategy and translated how their core values and focus manifested into brand positioning, messaging and design.

Consulting
Bill Kruse, Founder & Creative Director, Clever

“As a referral from our business coach helping us implement EOS, Craig’s strategic approach was instrumental in setting a clear path for our brand’s future. He, along with the Brave Collective, brought our VTO to life in a meaningful way by creating a modern design system, updated messaging and a new website. It’s been a game-changer for us in new business conversations and has helped set the stage for continued growth.”

Chris Gauron, Founder, Partner and Chief Executive Officer, Voro

“Craig and his collective were essential to building our creative services discipline from the ground up. His experience in creative strategy with agencies was the perfect addition of skills we needed to get it over the finish line. He is collaborative, buttoned-up, and shares our interest in building meaningful products.”

Ben Marks, Founder & Chief Investment Officer, Marks Group

“We hired Brave Co. to guide us through our brand evolution and they delivered. They immediately added value and provided clarity in what we should be doing and why we should be doing it. We found their planning workshops to be particularly helpful, as they were able to break down complex topics into manageable pieces and move things forward.”

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We’re just getting started

Brave clients do the best work