Clever

From EOS® Planning to Brand Strategy
Written By Craig Pladson

From EOS® Planning to Brand Strategy

 

Clever is a strategic film production company focused on episodic docuseries content for brands.

As they were planning for the next stage of growth, Clever implemented EOS® and got to work on their Vision/Traction Organizer®. At this point, they partnered with Brave Co. to take action on the outlined target market, three uniques and proven process.

As a continuation to the EOS® planning process, Brave Co. refined the marketing strategy by surfacing relevant consumer insights, positioning the brand and translating how their core values and focus manifested into brand positioning, purpose and tone / voice.

 
 
 

Responsibilities

 

Outcomes

  • Brand positioning and purpose

  • Tone and voice, messaging matrix, copywriting

  • New visual identity system, including logo, colors and fonts

  • Launch of new website and Clever pitch deck for prospective clients

“As a referral from our business coach helping us implement EOS, Craig’s strategic approach was instrumental in setting a clear path for our brand’s future. He, along with the Brave Collective, brought our VTO to life in a meaningful way by creating a modern design system, updated messaging and a new website. It’s been a game-changer for us in new business conversations and has helped set the stage for continued growth.”

~ Bill Kruse, Founder & Creative Director, Clever

 
Craig Pladson

Founder | Consultant | Educator

https://gobrave.co
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