DUOS

Building a Marketing Team from the Ground Up

As an early-stage startup, DUOS is reimagining the future of aging by building solutions to improve plan performance and enhance the continuum of care.

It’s a courageous and inspirational goal we were proud to be part of and bring to the attention of older adults. It’s caught the attention of investors, too, raising more than $33M in funding since inception.

Responsibilities

• Marketing capabilities, team and roles

• Talent recruitment, onboarding and integration

• Brand strategy and positioning

• Content planning and production

• Guided experimentation and iteration

• Lead generation (B2C, B2B, B2B2C)

• Measurement and analytics

• Budget forecasting and tracking

Outcomes

• Identified, recruited and onboarded creative partners

• Acquisition strategy across multiple channels and audiences

• Established brand voice, tone and messaging maps

• Generated engagement and demand to validate strategy and market-fit

• Evolved marketing materials based on learnings and performance

• Launched modern PR strategy to position brand and CEO as thought leaders

• Consulted on pitches to healthcare providers and investors