Brand Strategy Workshop

Could your business use a brand refresh? Join this half-day hands-on workshop, facilitated by Brave Co.’s Craig Pladson and Elyse Ash, designed specifically to help startup founders and small business owners polish up their brand positioning, messaging, and values.

“Brand strategy” has become a loaded phrase that can psyche out even the most competent business owners. We believe that creating your own hard-hitting, ownable brand strategy is possible without a hefty marketing budget or team of marketing pros. All you need is a positive growth-mindset, a bit of guidance, and some time-tested frameworks.

That’s where we come in.

In this hands-on, half-day workshop, brand strategist Craig Pladson and creative director Elyse Ash share their methods and tactics for creating hard-hitting, simple brand strategies that connect with their consumers and differentiate their businesses.

Together, we’ll co-create a brand strategy (positioning, messaging, values) in real-time, using Brave Co. methods. We’ll work with Kielyn Simonson, CEO of local startup OrgaNice, to serve as a real-world case study so attendees can learn the methods in-session and then apply their learnings to their own businesses later.

This session is for positive, self-starters who like to roll up their sleeves and get stuff done. Professionally, these folks are usually: