EquaSpace
Marketing Workshop

Brave Co. has recently partnered with EquaSpace, who’s mission is to provide a platform of high-functioning workspaces, shared knowledge, resources and opportunities for collaboration. They will be opening EquaSpace 1 later this year at the Court International Building in St. Paul, MN.

As EquaSpace prepares for the opening, we are partnering with them to create programs focused on continued learning and giving their community access to shared resources to support their tenants. The learning experiences and resources will be available through the EquaSpace Learning Lab.

The first event hosted by the Learning Lab is a marketing workshop facilitated by Craig Pladson, Brave Co. Founder & CEO. During the workshop, Craig will highlight relevant nonprofit marketing trends and facilitate a Q+A about how to more effectively activate a marketing strategy for your organization. At the end of the workshop, you will be trained on a method used to uncover audience insights, help you prioritize marketing activity and unlock creativity.

This 2-hour, in-person workshop has a custom-built agenda, meant for non-profit leaders and focused on three areas:

Trends and inspiration: an at-a-glance view of what nonprofit organizations are doing to market their business, meant to gather inspiration and build confidence in your intuition to try new things.
Thought-leadership and conversation: a conversation and Q+A with subject matter and industry experts, focused on storytelling, content creation and user acquisition.
Education and training: an overview and practical hands-on example for how your organization can use Motivations and Barriers, one of Brave Co.’s human-centered marketing methods.