Looking In, Out & Around

What it is

A way to capture informative and inspirational examples of experiences relevant to the problems your product and / or service has been designed to address.

When to use it

There are many scenarios that are a good fit for this method, including a rebrand, positioning and messaging iteration, website redesign, campaign concepting and marketing / product innovation. In short, use it when you’re looking for fresh ideas and follow Pablo Picasso’s lead when he said, “Good artists copy, great artists steal.”