Motivations & Barriers

What it is

A human-centered approach to designing an experience around the motivations and barriers of the people you want to engage with your brand, product or service.

When to use it

This method is most effective when done before initiating work on a new digital experience, campaign development, content creation or ideas for a new product or service. Motivations & Barriers, along with clearly defined business goals and objectives, strikes a thoughtful balance between what your consumers want and what your business wants to achieve.