Marks Group

Brand and Content Strategy

Marks Group is one of the fastest growing private companies in Minnesota. They’re independent, employee-owned and led by the advisors as fiduciaries.

In preparation for their next phase of growth, the executive team partnered with Brave Co. to evolve the brand to reflect their expertise, values and what it’s like to work with them.

Responsibilities

• Consumer research

• Brand strategy

• UX, design and writing

• Content strategy and planning

Outcomes

• Audience definition

• Evolved brand identity system

• Established brand voice, tone and messaging maps

• Facilitated user testing for new website

• Reimagined the content strategy for Marks Group Minute

“We hired Brave Co. to guide us through our brand evolution and they delivered. They immediately added value and provided clarity in what we should be doing and why we should be doing it. We found their planning workshops to be particularly helpful, as they were able to break down complex topics into manageable pieces and move things forward.”

~ Ben Marks, Founder & Chief Investment Officer, Marks Group