Ovative Group

Rebrand and New Service Creation

As a digital-first media and measurement agency, Ovative Group remains one of the fastest growing private companies in Minnesota.

In a crowded market of like-companies, marketing plays a key role in defining and communicating Ovative’s differentors to prospects. It seems to be working with a 115% growth rate in the past two years, topping $70M in sales in 2022.

Responsibilities

• Agency marketing leadership on executive team

• Strategic planning, budgeting and forecasting

• Brand strategy, identity and messaging

• UX, design and writing

• Content, event and campaign planning

• Lead generation, nurture and analytics

• Sales enablement and business development

• Creative capabilities development

Outcomes

• 25%+ YoY agency growth during tenure

• Founded and built agency’s internal creative team (Creative Lab)

• Led new business for Creative Lab, managed PnL and grew into viable business unit

• Identified, recruited and onboarded creative partners

• Brand strategy informing rebrand of entire Ovative Group experience

• Developed a new content creation system, process and production team

• Implemented CRM (HubSpot), integrating sales and marketing workflow

• Event and campaign planning, driving qualified leads for sales team