St. Croix National

Catching the Brand Up with the Experience
Written By Craig Pladson

Catching the Brand Up with the Experience

 
 

Nestled in the Northwoods of Wisconsin, St. Croix National is a stunning glacier-carved golf course with aspirations of becoming one of the top destination courses in the midwest.

These aspirations are quickly becoming a reality with a new clubhouse, restaurant and putting course. Our job was to get the brand caught up with their vision for the future.

 
 
 

Responsibilities

  • Marketing capabilities, team and roles

  • Talent recruitment, onboarding and integration

  • Brand strategy, UX, design and writing

  • Content planning, creation and social media

  • Public relations: media outreach and influencer

 

Outcomes

  • New brand identity system

  • Established brand voice and tone

  • UX, design and writing for new website

  • Integrated brand identity into new clubhouse and restaurant

  • Produced drone video footage to capture experience

  • Created promotional radio scripts / spots

  • Recruited partners for writing, PR, social and video

 
 
 
Craig Pladson

Founder | Consultant | Educator

https://gobrave.co
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