Foundry

Brand Evolution and New Market Definition

We developed a meaningful relationship with Foundry’s leadership team to evolve the brand, identify new target markets, elevate awareness and drive engagement.

Along the way, we set the strategy, defined objectives, prioritized initiatives and created a campaign playbook.

Responsibilities

• Consumer research

• Brand strategy and positioning

• UX, design, writing and media

• Content and campaign planning

• Lead generation and nurture

• Measurement and analytics

• Budget forecasting and tracking

Outcomes

• Audience insights (existing and prospective customers)

• Refreshed messaging to reflect new brand positioning

• Launched brand into new vertical and created go-to market strategy

• Campaign execution across .com, email, social and paid media

• Evergreen content creation, used for both paid and organic

• Implemented HubSpot to facilitate lead capture and email workflows

• Co-created a playbook to be used as a blueprint for future campaigns

“We knew marketing was an important piece of our growth trajectory, but we did not have the internal expertise or experience to articulate what that meant. When we partnered with Brave Co., they quickly assessed the situation, created a vision for where we needed to be and helped our team prioritize what we should focus on now, next and in the future.”

~ Kurt Schmidt, Partner & CEO, Foundry