Voro Digital
Co-Creating a New Service Line
Voro, a strategic digital media agency, has been a long-standing partner of Brave Co. As our partnership has grown, we’ve developed a strong understanding of each other's complementary capabilities.
Together, we developed a new line of creative services that they now offer to their clients. Named Ad Catalyst, the service is designed to drive better campaign performance through optimized ad creative and landing page testing.
Responsibilities
Market research and opportunity definition
Strategic planning, positioning and naming
Process development and resource planning
Marketing materials to be used for business development
Outcomes
Invented a custom service offering, building on Voro’s strengths
Identified and recruited talent to lead internal creative capabilities
Led co-creation of the service name, Ad Catalyst through Brave Co. methods
Multiple clients now using creative services, revenue built into future planning
A differentiator in the market, an enhancer of media performance
“Craig and his collective were essential to building our new creative service offering. His experience in creative strategy with agencies was the perfect addition of skills we needed to get it over the finish line. He is collaborative, buttoned-up, and shares our interest in building meaningful products.”
~ Chris Gauron, Founder and CEO, Voro
