Antenna

Brand Reinvention to Acquisition

Getting ready for their next phase of growth, Antenna hired us to serve as their fractional marketing team. Within a month of our partnership, the pandemic had other plans for (everyone’s) business.

We viewed this as an opportunity to rethink and relaunch the entire brand experience - setting Antenna up for growth and an eventual acquisition by 24 Seven.

Responsibilities

• Consumer research

• Brand strategy

• UX, design and writing

• Content and campaign planning

• Sales enablement

• Lead generation and nurture

• Measurement and analytics

• Budget forecasting and tracking

Outcomes

• Audience insights

• Visual identity system

• Rebrand: design and messaging

• Refreshed sales approach and materials

• Proprietary research study for campaign

• Qualified leads resulting in new business

• Measurement learnings informed iterations

• Acquired by 24 Seven in 2021

“Brave Co. was a critical partner in leading the strategy and execution of Antenna’s brand transformation before we were acquired by 24 Seven. Craig and his team are strategic, collaborative and he’s great in the driver seat of any important initiative. They are fun to work with, adapted well to Antenna’s culture and built trust within the organization.”

~ Brendon Schrader, Founder & CEO, Antenna